Newsletters are as diverse as the companies that send them.
After years of translating newsletters in the B2B sector, the opportunity arose in 2022 to get involved in a B2C project – a large photo community wanted to reach and engage its German audience with discount campaigns, anniversary activities and renewal options.

The source texts are very US-American, which means I have to be very careful to recognize phrases and allusions and translate them into German in an entertaining way. And if that’s not possible, to just leave it at that. Because nothing is worse than a forced funny translation. As in life, the same applies to translations: „Kenne deine Grenzen„.