Project Description
A baked goods producer had a gearbox failure and was able to install a new gearbox with a precisely fitting shaft thanks to a German manufacturer.
For this case study translation it was important to describe the problem and its solution precisely without going into excessive explanations. Emotions that might be part of US American case studies have no place in German ones – you don’t want to scare your target audience from the start, but rather present a viable solution.
After handling technical translations in the field of gearboxes and frequency inverters for 5 years, I was able to transfer the technical aspects precisely while choosing the right tone of voice to engange a German audience that might be intrested in the gearbox manufacturer’s products.